Following on from the International Music Summit Ibiza in May, Malta played host to the inaugural IMS college. Running from the 1st-3rd of July, the event offered a crash course in electronic music with established figures from within the industry appearing at key note interviews and panel discussions. Pete Tong, Eli & Fur, and Mark Brown were among the speakers, whilst workshops were hosted by Point Blank and SAE Institute over the course of the two days.
Highlights from the event included an introductory talk from Robert Horsfall of media Law Firm Sound Advice who stressed the importance of passion when looking to make breakthrough into industry. IMS founder Pete Tong delivered a similarly impassioned speech on the opening day. Touching on the differences between European and American audiences, the Essential Mix host analysed how the development of the scene in Ibiza has enabled the island to cater for ranging electronic tastes. He said: “It’s fascinating now. I can take you to Ushuaia and you can see people going crazy to David Guetta, then go to Amnesia and see people going crazy to Marco Carola, and the same with Jamie Jones at Paradise.”
Day two included workshops from SAE Institute along with a talk from Mark Neto of IBZ Entertainment who reiterated the importance of understanding the wants and needs of the dancefloor as a talent booker. “You have to have the right connection with people…The longer you’re in it, the more people you will meet and the more you will understand. You have to be fully immersed.” With attention turned to record labels and publishing, CR2 Records boss Mark Brown took to the stage to focus on transparency when approaching companies, stating: “Try and have your own unique sounds. Don’t pay for Soundcloud views, don’t pay for Facebook views – we can see it from a mile off.”
With the addition of IMS College Malta, the island has taken further steps to increasing its reputation as an up and coming player in the electronic music scene.Prev Next